From searchengineland.com
It’s no secret that LinkedIn is widely considered one of the top social media platforms for B2B marketers. As illustrated in the fourth annual B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends report, put out by the Content Marketing Institute and MarketingProfs, 91% of B2B content marketers are using LinkedIn to distribute their content. And in Holger Schulze’s 2013 B2B Content […]
Will Corry’s insight:
As Google continues to attack link building practices focused primarily on SEO benefit, the only lasting course of action is creating real connections with online publications and marketers willing to collaborate in their content marketing initiatives.
LinkedIn is the perfect avenue for developing these relationships.