The Lumia 530 will be available in the UK on September 4th from £60

This powerful entry to the Windows Phone 8.1 range represents Microsoft’s lowest cost smartphone delivering high-end apps, features and exceptional build quality for an uncompromised smartphone experience

London. August 19^th, 2014 — Microsoft today announced UK availability for its new Lumia 530 smartphone. Available across major UK retailers from 4^th September, the Lumia 530 will be on sale from as little as £60.

This powerful new smartphone runs Windows Phone 8.1 and delivers an uncompromised Lumia experience, including the latest popular apps. Microsoft’s cheapest smartphone to date comes with a range of innovations and services normally found in high-end smartphones.

Some key features of the Lumia 530:  The latest version of Windows Phone 8.1 including one-swipe notifications from Action Centre and the superfast Word Flow keyboard.

• A powerful quad-core Qualcomm Snapdragon processor delivers a super-fast, lag-free user experience of your favourite apps, gaming and internet browsing on the 4-inch LCD display.
• Seamless integration with Microsoft services, such as Skype and Microsoft Office, are available right out of the box.
• Popular apps, including Uber, Instagram, WhatsApp, Viber and WeChat, plus key gaming apps such as Asphalt 8, are available in the Windows Phone Store for the Lumia 530.
• Smooth performance with signature Lumia apps like Creative Studio and Glam Me, which helps people take quality voice-guided selfies with the 5MP rear camera.
• People can enjoy more of the content and apps they love with 4GB of on-board memory which is expandable with SD cards up to 128GB. Plus, an additional 15GB of free cloud storage on Microsoft OneDrive lets people sync, store, access and share files between Lumia 530, Xbox, computers, laptops and tablets.

“With high-end apps, features and exceptional build quality at an amazing price, the Lumia 530 sets a new benchmark for affordable smartphones,” said Conor Pierce, VP of Microsoft Devices UK & Ireland. ”The Lumia 530 demonstrates our focus on welcoming more people to the Windows Phone ecosystem.”

The Lumia 530 will go on sale with UK retailers from the 4^th September and will be available from EE, Vodafone, O2, Three, Phones 4u and Carphone Warehouse in a range of colours including bright orange, bright green and dark grey, along with a selection of changeable shells.