Leading food to go brand URBAN eat has appointed award-winning digital marketing agency Fast Web Media to manage its marketing activity across all digital and social media platforms.
URBAN eat is planning to invest over £1m in digital marketing in the next four years to build on its 55,000-plus Facebook following and expects its new partnership with FWM to take the brand to a whole new level of engagement with consumers of all demographics.
Head of Marketing John Want explains: “URBAN eat was initially launched in the student market and we have done a great job of reaching out to that specific audience, however as the brand has gone from strength to strength and secured listings across all sectors we have recognised a real opportunity to grow and ultimately monetise our following.
“We talked to a number of leading digital agencies before ultimately deciding to appoint Fast Web Media who were clear winners, impressing us at every stage of the tender process. The FWM team clearly demonstrated that they had taken the time to get underneath the skin of the URBAN eat brand and came up with a host of creative solutions that played to our core brand values. They also have a proven track record in supporting big brands such as Carling, Coors Light and Golden Wonder which we know will prove invaluable as we look to take the URBAN eat brand to the next exciting stage of its development.”
Fast Web Media’s Director of Client Services Stephen O’Malley said: “UK consumers spend over £6bn per year on food to go with around three-quarters relying on shop-bought sandwiches as part of their lunch. It’s a fiercely competitive market, and we will be running multiple digital campaigns to boost awareness and drive further engagement online for URBAN eat. The brand has a friendly, quality feel and a loyal following, so we’re delighted to have been chosen to build on this and help the company reach new market segments.”
URBAN eat is kicking off its partnership with FWM @FastWebMedia by launching a ‘Sandwich Selfie’ promotion that gives consumers the opportunity to spend this New Year’s Eve in New York.