How to Get People to Read Your Entire Blog Post http://t.co/wcgPDZJkvS #themarketingblog pic.twitter.com/5nEGBCTLIq
— Will Corry (@slievemore) August 27, 2014
Once upon a time, you wrote an article. It was a good one. It took you four and a half hours, required a ton of research, and maybe cost you a very late night.
After you wrote the article, proofread it, edited it, added images, and published it, you felt good about yourself. Clicking the “publish” button gave you a huge sense of satisfaction.
Then, you sat back to wait for the accolades, the reads, the shares, the engagement, the fame.
Let me interrupt this fairy tale with a cold, hard fact. Most of the people that see your article won’t read the whole thing. All that awesome content you wrote? Yeah, a lot of people aren’t even going to read past the headline, fewer still are going to scroll below the fold, and a precious remnant will go through the pain of making it all the way to the end.
How do you feel now?