TheMarketingblog

The ‘Talk of the Town’ / #hyperlapse has racked up 119k total mentions in the first week including one from ad connection

Last week, Instagram launched Hyperlapse, an app that creates movie-quality tracking shots and fast time-lapse videos. Since then, the masses have embraced the new feature in a big way. This is good news for Instagram, who is competing against a flurry of competitors’ latest video enhancements. Hyperlapse, however, has made a stellar debut, and we have data to back that up.

#hyperlapse has racked up 119k total mentions in the first week