@adconnection hard at work with @instagram‘s new app #hyperlapse | http://t.co/FSC1AfwtkU
— adconnection (@adconnectionUK) September 5, 2014
Last week, Instagram launched Hyperlapse, an app that creates movie-quality tracking shots and fast time-lapse videos. Since then, the masses have embraced the new feature in a big way. This is good news for Instagram, who is competing against a flurry of competitors’ latest video enhancements. Hyperlapse, however, has made a stellar debut, and we have data to back that up.
#hyperlapse has racked up 119k total mentions in the first week