TheMarketingblog

Movers and Groovers : Netbiscuits board names Daniel Weisbeck next CEO

Current CEO Michael Neidhoefer assumes the role of non-Executive Chairman of the Board

Netbiscuits, a global leader in mobile analytics and device detection, today announced the appointment of Daniel Weisbeck to Chief Executive Officer and member of the Board of Directors. Daniel previously held the position of CMO at @Netbiscuits and in September of 2013 took on the additional role of COO.

Daniel succeeds Netbiscuits’ co-founder Michael Neidhoefer who assumes the role of non-Executive Chairman of the Board of Directors and will pursue other entrepreneurial opportunities. The move comes ahead of Netbiscuits forthcoming product launch set to arrive in October which Daniel has spearheaded from the outset.

‘Daniel is the right person to lead Netbiscuits into the next stages of its growth,’ said Michael Neidhoefer. ‘Since joining Netbiscuits in 2012 his vision for the company has impacted all aspects of our strategy. Daniel is a proven leader with exceptional sales, marketing and operational experience and has the ability to bring teams together to execute on market opportunities. I and the Board feel it is the right time to make the shift in leadership. The combination of Daniel’s vision for the mobile web as well as his directional focus on innovation in marketing and IT tools make him the right choice for Netbiscuits next chapter of growth.’

Since joining the company in 2012, Daniel has driven the transformation of the company from Enterprise solution web development software to web marketing software for companies of all sizes, most notably introducing the company into analytics for the web as well as new go-to-market strategies including launching on-line subscription software products.

‘Netbiscuits is one of the few companies in the world to have been at the very forefront of technology innovation for the mobile web since the year 2000,’ said Daniel Weisbeck. ‘I am honored to be asked to lead the company in its next growth phase and excited to accept the position. The market for the mobile web and big data is just at a tipping point and Netbiscuits is uniquely positioned to unlock mobile users for marketers with powerful analytics and device detection solutions. But we have to stay focused, continue to deliver best in class products and innovate quickly. My role is to make sure we have the vision, talent, and execution to market leading easy-to-use mobile marketing tools that are accessible to companies of all sizes and to accelerate our company growth in these new markets.’

Daniel brings a wealth of experience with him, drawing on over 20 years of international technology experience in senior leadership roles. Prior to joining Netbiscuits as CMO, Daniel he served as Vice President of Marketing for the EMEA region at Polycom. Daniel has also helped create the strategic vision behind new and existing business for companies such as Corel, VisionTek and 3dfx.