Not so long ago posters were the almost inevitable accompaniment to a big TV campaign and, in many cases, they still are.
But digital has increasingly taken that role; indeed now we sometimes have digital campaigns adapted for TV in the cause of integration
But outdoor – or ‘out of home’ as we’re supposed to call it these days as the sector now includes experiential and even mobile marketing in some cases – still packs a punch. In fact out of home has ridden out the digital revolution much better than rivals like print. Read ON
