This clever marketing campaign reversed Coke's 11-year decline in soda sales

This Clever Marketing Campaign Reversed Coke's 11-Year Decline in Soda Sales http://t.co/4xtB0vqjjV by @Geoff_Weiss pic.twitter.com/EI4xfnXq8w

— Will Corry (@slievemore) September 30, 2014