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What is a “brand promise”?
It’s simply what it says it is, a promise from the brand to its customer. They are shaped by many factors. The brand offer, the marketplace it operates in, the capability of the brand and in some cases the promises of competing brands.
Brand is the very heart of marketing and how a brand lives in the consumer experience is the measure of brand value.
The article examines core elements of aligning guest experience with brand promise and makes very interesting reading. It may not tell experienced brand marketers anything they didn’t know already but it eloquently lines up what all brand owners should consider and prioritise, most especially as we move further into a world ruled by customers.
We hope you enjoy as much as we did and let us know either way – The importance of aligning guest experience with brand promise