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Women for Women : An appeal to women to share their own boob type

Bonds invites women to create their own 'boobicons' in latest phase of BOOBS campaign - mUmBRELLA | Enjoy - Fresh 'Social Business' News from theMarketingblog | Scoop.it

Bonds has launched the latest phase of its BOOBS campaign which includes the creation of ‘boobicons’ and an appeal to women to share their own boob type on …

Will Corry’s insight:

Bonds general marketing manager Tanya Deans said: “We want Aussie women of all shapes and sizes to give Bonds bras a go.

We’ve always been there for smaller busts but our range of full busted bras now features the fabrics, colours and prints that will ensure a larger variety Aussie boob types can feel supported and stylish in a Bonds bra.”