Real-time marketing specialist launches following successful beta
Trigger Buzz, a specialist in real-time marketing, today announced its official launch along with the involvement of Greg Delaney, Mark Lund and Malcolm Green who’ve invested in the business and have taken roles on the company’s board.
Trigger Buzz will be led by founder and managing director Stephen Wise alongside head of operations Tom Maverley, with Delaney and Green offering creative support and direction. Lund will provide commercial expertise.
Here’s the latest case study from Trigger Buzz
Image: managing director – Stephen Wise alongside |head of operations – Tom Maverley
Managing director Wise commented, “We’re redefining how marketers create buzz, but this doesn’t mean we’re ripping up the marketing rule book. The impact of mobile and social on consumers’ lives has meant a huge change in how brands connect and engage with them.”
“A brand can no longer rely solely on a traditional campaign approach, to gain the audience’s attention, they must become more agile and reflect what’s happening in the audience’s world. We’re built to work in real time. With Greg, Mark and Malcolm on-board, Trigger Buzz has the infrastructure and talent to help ensure brands can successfully live in their audiences’ world through the amazing real-time marketing strategies we’ll provide.”
The official launch of Trigger Buzz comes at a crucial time when brands are looking to become more proactive, responsive and most importantly relevant to key social audiences. Their unique approach to content creation through our network of creative talent and content creators enables brands to be more flexible, agile and efficient.
Our first tweet as Trigger Buzz! We hope you like our new look – see our website for more details: http://t.co/IrMPF65UZW #realtime
— Trigger Buzz (@trigger_buzz) October 20, 2014
Real-time marketing’s tipping point
The team at Trigger Buzz believe now is the right time for brands to take advantage of the benefits of real-time marketing, integrating it into every element of their marketing strategy.
Malcolm Green said, “The speed at which Trigger work is intoxicating and exciting. There is urgency and ‘of the moment’ topicality that is something many clients feel is missing from their conventional campaigns. At the same time, Trigger offer creatives in-house and agency-side a fresh opportunity to respond intuitively and innovatively, with less time spent over-analysing or finding reasons to say ‘no’.”
Arjun Mistry, Puma – a Trigger Buzz client – said, “Trigger Buzz enabled us to get closer to our audience. Their vision and expertise enabled us to connect with what’s relevant in our audience’s world at the right moment. This real time approach increased content sharing, created disruptive interactions and created impressive levels of audience engagement.”
Mark Lund said, “Trigger Buzz is one of the most exciting start ups I’ve ever come across, because real time marketing allows brands to access some of that boundless individual passion and energy and puts them irresistibly into the lives of consumers. And crucially, the founding team of Stephen and Tom is highly talented and compelling. ”
Greg Delaney said, “I got involved because I think Trigger Buzz offers a new way for brands to interact and engage with their audiences. It sets out to creatively link brands and brand content with real time events – the stuff that people are watching, commenting upon and sharing, everyday. I believe that in the future many more brands will need to communicate in this more agile way and that Trigger Buzz are set to profit from that need.”
Creating a social buzz
The Trigger Buzz philosophy centers on helping brands to add value to an audience conversation, by harnessing positive social energy and turning it into brand buzz by:
• Identifying the audience moment
o An always-on service to identify your audiences’ positive energy; relevant trending topics or personal moments that your audience is buzzing about.
• Creating a relevant and rich trigger
o Capture the positive energy of audiences by creating and publishing original rich visual and video content in real-time (that means hours or minutes), while the moment is still relevant.
• Delivering the brand buzz
o Our speed of response and ability to connect the moment, the brand and the audience generates maximum engagement and enables the brand to own the moment. Increasing the brand’s social engagement, brand awareness and sentiment.
About Trigger Buzz
Trigger Buzz is a real time marketing specialist. We’re a creative business powered by technology to create great quality real time content through skilled creative teams, whilst driving speed, scale and efficiencies through technology. We deliver greater responsiveness and agility for brands, increasing brand engagement, sentiment and marketing performance.
Founders Stephen Wise and Tom Maverley developed the business proposition for Trigger Buzz before bringing investors on board in summer 2014 and launching in October 2014.
We offer clients the ability to filter big social data to identify content ‘triggers’, turning social data into actionable content briefs. We can then respond to these briefs in real time through our virtual network of creative talent and content creators.