RB has just launched a new six week digital campaign to promote the preventative benefits of Dettol against the cold and flu virus.
During the campaign three new fun and quirky videos with the titles; ‘Because Handshakes Happen’, ‘Avoid the Lift Button’ and ‘Keeping Doorknobs Bacteria Free since 1933’ will underline the fact that the Dettol Antibacterial range, which kills 99.9% of bacteria and viruses including the flu virus, can help to provide protection this winter.
The digital campaign will be UK wide and target digital channels to reach men and women aged 25-44 years. The key message echoes that of NHS Choices1 which recommends regular hand washing to remove viruses picked up on doorknobs, handles and buttons. The digital campaign will be followed by new television advertising which breaks in January 2015 and will run through until the end of February.
The Dettol Antibacterial range kills 99.9% of bacteria and viruses including E-coli, MRSA and the Flu virus so it is ideal for use on germ hotspots such as telephones, door handles and computer keyboards.
Dettol Antibacterial Range:
- Dettol Surface Cleanser Trigger 500ml £2
- Dettol Surface Cleanser Trigger 750ml £3
- Dettol Surface Cleanser Lime & Mint Trigger 750ml £3
- Dettol Cleansing Surface wipes 36s £2
- Dettol Cleansing Surface wipes 72s £3
- Dettol Cleansing Surface wipes Lime and Mint 72s £3
- Dettol Disinfectant Spray Green Apple 400ml £3
- Dettol Disinfectant Spray Mountain Air 400ml £3
- Dettol Disinfectant Spray Spring Fresh 400ml £3