TheMarketingblog

“37% of UK customers have invested in Marketing Cloud” / Bluewolf

20 November, Bluewolf, a global business consulting firm has released its first UK “The State of Salesforce” report, in which Bluewolf surveyed hundreds of UK Salesforce customers — and supported by 1,000+ globally — to uncover insights into investments, adoption trends, and business impact being realized with Salesforce.

The UK report can be downloaded for free here.  UK release for reference here.

With marketing at the helm, companies are forced to compete on the basis of digital experience. Key takeaways from @Bluewolf Bluewolf’s UK report include:

  • 37% of UK customers have invested in Marketing Cloud.
  • Globally, 91% of companies using Salesforce say that marketing has a strong voice at the executive level, influencing overall business and digital strategy.
  • 43% of UK customers are using two or more Salesforce Clouds, spanning Sales, Service, Marketing, and Community.
  • Data analysis on multi-cloud growth and investments — Service Cloud and Marketing Cloud, Salesforce1, and analytics