Comment piece from Nicola Horlick
On Wednesday 12th November, Money&Co. will be launching an online treasure hunt #10GrandHunt in which players can win an investment fortune of £10,000. There is one simple message behind this campaign: that making money shouldn’t be so hard.
You can start discovering gems from Wednesday 12th November by clicking on this link: http://10kfortunefinders.moneyandco.com.
Coming soon. Win an investment fortune of £10,000 in our online treasure hunt #10GrandHunt http://t.co/TrJuxsZi9E pic.twitter.com/Ayp63Ke341
— Money&Co. (@MoneyandCoUK) October 24, 2014
Our mission is to ensure that the wider public is aware of the benefits of lending through a crowdfunding platform. It is not just companies that are benefiting from raising money to fund expansion through lending platforms. Savers are able to get a significantly better return on their money. It is extremely difficult to find investments that can provide a decent income stream these days – so crowdfunding is an excellent way to enhance income. Our current marketing strategy has therefore been based on building customer confidence.
Trust is extremely important when people’s money is involved, and especially in a relatively new market such as crowdfunding. We understand that although our customers generally have some financial knowledge, there exists a group of people who want to save and invest but still need guidance.
Investing money should be easy
We have launched an online treasure hunt to build awareness about our brand through generating online sharing and in essence building crowds, which is at the heart of our business. Not only will it engage old and new Money&Co. users in a fun way, but the essence of the hunt – winning £10,000 for playing a simple online game – embodies our message that investing money should be easy.
The Fortune Finder will last for 10 days and features six hunts. Participants will have the chance to win an investment fortune of £10,000 and five prizes of £1,000. Playing is easy. During each hunt, participants must decipher clues in order to find the hidden gems that look like this one below:
Each gem provides a unique code and participants must obtain the codes from all six hunts to have the opportunity to win the £10,000 grand prize. People will be able to unlock secret entry forms for the mini-prize draws of £1,000 which will become available every two days.
Start discovering gems
The game is easily accessible on smartphones, tablets and computers as it is browser-based. This means you can hunt for the treasure wherever you are. Updates about the £10,000 Fortune Finder can be found on Twitter by following @Money&CoUK and by using #10GrandHunt Money&Co. can also be found on Facebook, and a Twibbon has been set up so that everyone can load the gem onto their social profiles. You can start discovering gems from Wednesday 12th November by clicking on this link: http://10kfortunefinders.moneyandco.com.
We are really excited about launching the Fortune Finder treasure hunt and spreading awareness of the benefits of lending through a platform like Money&Co. We hope that customers new and old will not only enjoy playing the game but will feel encouraged to invest their money with us. And whoever the lucky winner is will be given a great head-start in their investments.
Christmas isn’t far away, so why not have a go at playing yourself?