“We wanted to inspire people who may not have considered Wyevale Garden Centres as a Christmas shopping destination before” / Sarah Fuller, Marketing Director, Wyevale Garden Centres

Just in – Wyevale Garden Centres has launched a Christmas campaign to create awareness of the breadth of their Christmas product offering. From gifts to real trees, decorations and foodie delights – everything for an enchanting Christmas.

The campaign proposition and creative, which has been developed by direct response and relationship marketing agency WDMP, features just under 5 million door drop brochures being distributed within a 30 minute driving distance of the 45 best performing garden centres, accompanied by direct mail packs sent to all members of its loyalty programme,@GardeningClub ‘Gardening Club’.

Preparing for Christmas can be a stressful experience, especially for those hosting the celebrations. The door drop campaign positions Wyevale Garden Centres @WyevaleGC as the destination for a hassle-free shopping experience, away from the high-street frenzy, with free parking and expert advisers on hand. The magazine-style brochure features a selection of premium Christmas goods; from trees, to lights, to decorations, to festive tableware and gifts for all ages. It also gives readers helpful Christmas tips – how many lights to have on your tree, the best ways of sprucing up your table, and how to create uniquely wrapped gifts.

This campaign is one of the first printed communications that embraces the new brand look and feel for Wyevale Garden Centres following their rebranding in October.

Sarah Fuller, Marketing Director, Wyevale Garden Centres, comments: “We wanted to inspire people who may not have considered Wyevale Garden Centres as a Christmas shopping destination before, by enticing them with our fantastic product range and the promise of an enjoyable shopping experience.”

Gavin Wheeler, CEO at WDMP, adds, “Following the centre-wide rebrand, the campaign gave us the opportunity to create a communications strategy that changes the way customers perceive their local Wyevale Garden Centre, as well as drive people to see how Christmas ‘lives’ at Wyevale.”