TheMarketingblog

Blunders : Is this the dumbest marketing move of the century?

In Australia, the definition of an intern is a hot, young, plaything dressed in lingerie atop a bed with a look of sexual anticipation on her face.

Yes, in what has to be categorized as the dumbest marketing move of the century, News Corp. Australia publication Sunday Style posted an image of a woman clad in heels and lingerie atop a bed on Instagram with the copy, “We are on the hunt for fashion interns! Email your CV to sundayfashion@newslifemedia.om.au or tag friends who might be good candidates”

Predictably, and understandably, the internet went into outrage overdrive causing the news organization to pull the post and issue an apology which read, “We made an error in judgment today with an image used in a recent Instagram post calling for interns that has since been taken down.