Experiential marketing is loosely defined as messaging you can touch, feel or view in a physical space, and more and more companies are adding it to their arsenals.

Some of the more famous examples of experiential campaigns include Coca Cola’s “Open Happiness” vending machine stunt that rewarded Coke drinkers with surprises like pizzas, 6 foot sub sandwiches and flowers; IBM’s Watson artificial intelligence system appearing on “Jeopardy”; and MGM’s promotion by agency Thinkmodo for its remake of the movie “Carrie” that staged a young woman in a coffee shop sending a man up the side of a brick wall with the flick of her hand after he accidentally spilled coffee on her laptop.

Our suggestion : If you are looking to add experiential campaigns to your marketing, turn to Hotcow to find just the right partner. Our graphic story is Doc McStuffins Check Up Clinic Retail Roadshow – from the team at @Hotcow.Enjoy…

According to the Event Marketing Institute’s EventTrack study, marketers spent an estimated 5% more in 2014 on event and experiential marketing, up slightly from the 4.7% increase in spending the year before.

What about this for #experiential #marketing? Doc McStuffin's check-up clinic! pic.twitter.com/yQcGXHWcAi

— Hotcow (@Hotcow) November 26, 2014

And 65% of brands that increased event budgets reported that new funding is mainly coming from other parts of the marketing mix, while 35% report events are being funded by corporate and not coming from other lines in the marketing budget. In May, Dentsu Aegis struck a $52 million deal to acquire events and promotion shop MKTG Inc.

Hotcow Experiential Marketing. Great experiences help brands be heard, be convincing and be unforgettable. They call this the Moo Woo Wow™ factor.

TheMarketingblog suggestion : If you are looking to add experiential campaigns to your marketing, turn to Hotcow to find just the right partner.