Following a recent competitive tender process, the group has offered AKA Promotions Ltd,Dewynters Ltd, Target MCG Ltd and Total Media Ltd a place on the framework agreement.

Framework contracts have been awarded by the British Library’s procurement team and call off contracts will be awarded against the framework agreement by the individual organisations in the collaborative group. Compliant with EU Procurement Regulations, the agreement will enable call off contracts to be drawn down quickly and effectively.

Commenting on the new framework agreement, Graham MacFadyen, Head of Digital & Marketing Operations at the British Library said: ‘Members of this group produce some of the UK’s most memorable cultural experiences. With this new framework the country’s top marketing and advertising talent will be working hard to encourage more UK and overseas visitors to visit these leading institutions.’

‘The successful firms all demonstrated robust systems and procedures for ensuring quality control and high-service levels. The pricing offered is highly competitive, with an excellent set of added value services and tools for organisations, from free information seminars to group bulk discounts.’

CEO of AKA Adam Kenwright said: ‘London’s cultural scene is what makes this city great. Our museums and galleries are a free, easily accessible lifeline to this country’s rich arts and cultural heritage, which is why we are exceptionally proud to be working with many of the greatest cultural organisations in the UK. As international experts in the entertainment field we enjoy collaborating with such creative powerhouses who are as passionate about inspiring as many people to enjoy culture as we are.’

Fiona Carpenter, Chief Operating Officer, Dewynters said: ‘Dewynters is delighted to be selected to work with such prestigious world-leading museums, galleries and organisations. It will be a real privilege to work closely with them to maximise their visibility with stand-out campaigns and cost-effective media solutions.’

Guy Chapman, Managing Director, Target Live said: ‘Working with a consortia which comprises 12 of the biggest names in the museum, gallery and heritage sectors is a challenging notion, but one that Target absolutely relishes. Creative sparks will fly to ensure we pull off the most eye-catching of campaigns.’

Thomas Laranjo, Managing Director at Total Media, commented: ‘We’re absolutely thrilled to have retained a place on the framework for a second consecutive time. Total Media has a long established history of working with cultural sector clients and we’re delighted to see this partnership continue.

This award not only signifies our commitment to media excellence in terms of both award-winning campaign work and value for money, but also the agency’s inherent passion for all things arts and culture related.’

AKA Promotions Ltd

AKA has provided innovative media and marketing, promotions, digital, creative and ticket selling solutions to the arts, cultural and entertainment industry since 1995. The agency’s rapid growth saw the company certified as a fully recognised advertising agency in June 2000, meeting the demand to create a dynamic full service agency that promotes smart thinking and strategic planning. With offices in London, Manchester, New York, Los Angeles, Sydney and Melbourne AKA is the only global, fully integrated agency to serve the live entertainment and cultural industries and the principle of its service is simple; to create awareness, engage consumers and drive ticket sales and admissions.

AmandaLewis@akauk.com / 020 7836 4747

AKA, 115 Shaftesbury Avenue, London, WC2H 8AF

Dewynters

Dewynters is a leading specialist full-service advertising, marketing and design specialist for the arts and entertainment, with a sister agency in New York, SpotCo. Work is London-based, national and international throughout the world. The spectrum of clients includes museums and exhibitions, theatre, subsidised arts organisations, arena events, classical music, concerts and historic houses. Dewynters is ranked in to the top 50 UK media agencies (Nielsen).

f.carpenter@dewynters.com / 020 7321 0488

Dewynters, Wellington House, 125 Strand, London WC2R 0AP

Target Live

As part of Target MCG TARGET LIVE is an international full-service advertising, marketing and communications agency for the entertainment, arts, culture and leisure industries. Our specialism spans theatre, dance, classical music and opera, literature, art exhibitions, museums and attractions. Additionally we have deep experience in promoting games, film, home entertainment, travel, food and drink, alongside major contemporary music festivals and large scale outdoor events. Clients are drawn from across both the subsidised and commercial sectors in the UK, North & South America, Europe and into Russia and the Far East.

Guy.Chapman@target-live.co.uk / 020 3372 0950

Target Live, 45-51 Whitfield Street, London, W1T 4HD

Total Media

Total Media is a leading, independently-owned UK media agency, specialising in launch and growth strategies. Established in 1982, the agency offers the complete range of UK and international media services under one roof, which includes all forms of media planning and buying, digital strategy and delivery, PPC and SEO, social media, strategic development and market research, data capture and analysis, advertising print and online production.

emma.jeffers@totalmedia.co.uk / 020 7361 0937

Total Media, 125 Kensington High Street, London, W8 5SF