Romeo Beckham behind Burberry’s spike in sales
Romeo Beckham behind Burberry’s spike in sales. The advert was released in November and was Burberry’s first ever Christmas campaign. It’s not the first time Romeo has improved sales for Burberry – after featuring in their Spring/Summer 2013 ad campaign, their overall sales increased by 13 per cent.
After reportedly being headhunted by Burberry chief creative officer Christopher Bailey, Romeo appeared in the campaign alongside Cara Delevingne and Edie Campaign.
Romeo Beckham welcomes Lunar New Year in a gold metallic trench coat and @Burberry eveningwear pic.twitter.com/Q80NY9Xuq2
— Burberry (@Burberry) January 19, 2015