This moving spot from Joe Public Johannesburg and director Greg Gray of Velocity Films is an expertly told tale, beautifully filmed and acted. Watch the video.
It’s the story of a little boy who decides to help out his struggling, busy mom by doing hours of chores, carefully writing down how many minutes he’s done in a notebook. Why? We won’t spoil the ending, but it all centres — aptly — on “The Tortoise and the Hare”.