We must congratulate Hospitality and Catering News as well as their sponsors, citizenM Hotels, Armourcoat, newmedia2.0 and C&C Catering Equipment for the thought leadership demonstrated in setting out to benchmark how extensively social media is being used, through what channels, which work best for specific business sectors and how ROI is measured within the foodservice sector.
Not all will realise that social media is now the fourth most common activity on the internet and as such businesses must look more closely at how social media can be used effectively. Interested? Please click here to take part in the survey
Research shows that both personal and business consumers – your customers – source information and news through the internet more than any other media channel, and that social media plays a major part in this process.
It’s also well known that some hospitality businesses invest considerable time and resource in using social media to market their businesses to a wider audience. Others still do very little.
Some claim considerable success with their efforts, others acknowledge that they don’t really know what they achieve.
It’s time to know more!
We invite you to complete the short survey below – it really will take only a few minutes – and help us to benchmark how the hospitality industry is using social media, and how it is measuring the success of its efforts.
You will receive a full report on the results – enabling you to benchmark your activities, and their success, against others in the industry.
And we will be able to identify areas of success, and show how they work, as well as areas of lower performance, and how to improve them, before we publish the results to all readers.
Take a little time…to find out more
The survey is completely confidential and no information specific to any individual or business will be used in any way other than creating and publishing the report.
There are no prizes for completing the survey: the ‘prize’ is the information and insights that you will receive – before other readers – into how the industry performs, how your business compares, and how to do better.
Interested? Please click here to take part in the survey
