2015 is the year that short-form video will play a key part in influencing the mobile-first generation before and during the general election.
Our Burst analytics platform has been tracking how both The Labour Party and The Conservatives have been increasingly using Vine as a hard hitting medium for their attack ads to influence the mobile-first generation of voters. The Labour Party is currently winning the short-form video elections.
Burst, @weareburst a UK tech start-up, have created the world’s first short-form video analytics platform to help organisations understand how to spend more effectively on short-form video. We have been tracking all political parties and influencers on Vine (a six-second video app, owned by Twitter) since the beginning of the election trail.
The Labour Party were quick to use the social buzz around the white/gold, black/blue dress debate to produce this timely and topical video. It has exceeded 80,000 loops. Its most looped video so far is a clever edit of The Tories repeatedly referencing Europe, approaching 120,000 loops. The Conservatives meanwhile have been running six-second attack ads from its CCHQ Press Office Vine account and sharing them on Twitter
Please get in touch if you require any further information and if you want to speak with our CEO, Michael Litman, on 07973572175 / mike@weareburst.com