Amplience launch User Generated Content solution with the Shop Direct VeryMe campaign.
Integration of user generated and social media content enables retailers like Shop Direct to increase shopper engagement and deliver rich social proof throughout the customer journey
Amplience today announced it has released the User Generated Content (UGC) solution on the AmplienceOne platform.
The new solution enables retailers to curate social and user generated content from Instagram and other social channels, and to tag up product within the media and deliver it as rich interactive media galleries throughout the customer journey to drive conversion through the funnel.
For more information about the Amplience UGC solution, please visit the product page [http://amplience.com/solutions/user-generated-content/]
With almost half of today’s consumers (43%) using social media to help make purchase decisions[1], the UGC solution will enable retailers to cater to their customers’ demands for a more authentic shopping experience.
The ability to incorporate user generated content into a brand website’s landing pages, grid pages, and product detail pages will allow retailers to increase conversions with more credible product images.
eCommerce teams can also reduce production costs by supplementing their high-value brand content with low cost user generated images. The UGC solution will also mean brands can take advantage of influential consumers, who post content interchangeably across networks.
The curated social and user generated media can also be promoted into product content sets to appear at product detail and grid pages, opening up use-cases in hard-to-create travel and other social use-cases.
Furthermore, with the UGC’s inbuilt localization capabilities, retailers can circumvent geographical boundaries and ensure international relevancy of content for all markets, for example with localized social media galleries.
Shop Direct, the UK’s leading multi-brand digital retailer, is utilising the Amplience UGC solution to implement its innovative #veryme campaign across its flagship brand Very.co.uk. The UGC solution has enabled Shop Direct to automate the integration of social content on Very.co.uk product and landing pages, and combine this content with pre-integrated commerce feeds to create the perfect blend of branded and user generated content.This also ensures that the user generated content is directly shoppable for consumers.
“As a forward-thinking digital retailer, Shop Direct is committed to catering to what our customers demand online,” said Jonathan Wall, Group eCommerce Director at Shop Direct. “With social media increasingly influencing shoppers’ purchasing decisions, we are embracing user generated content as a vital part of our content strategy. Amplience’s UGC solution improves our customer engagement and increases the ROI of our social media campaigns, while harnessing our consumers’ enthusiasm for sharing their shopping experiences at Very.co.uk with each other.”
The UGC solution is integrated into the AmplienceOne Big Content platform, bringing the curation and publication of social content into one simple workflow.
“Social media is now a vital part of a consumer’s shopping journey, and we’re increasingly seeing that customer advocacy can be more effective than advertising content,” said James Brooke, CEO at Amplience. “Our new UGC solution gives brand marketers, merchandisers, and content professionals all the tools they need to integrate high value customer images into their customer experience strategy – all from a single platform. We’re excited to be able to give brands like Shop Direct the ability to build fresh, stimulating experiences optimized to drive conversions for their customers in real time.”
The Amplience UGC viewers are completely customizable, using the viewer Software Development Kit (SDK), which allows retailers to display social content in custom layouts across any page type. This SDK is built to be mobile-first, enabling content teams to quickly build responsive designs and media viewers, ensuring flexibility and extensibility.
Amplience Social and User Generated Content also benefits from Amplience’s event-based analytics that give users a view on all customer engagements with content throughout the journey. As part of the Amplience platform, customers also benefit from best-in-class 99.99% content delivery SLAs and a dedicated Customer Success team.
For more information about the Amplience UGC solution, please visit the product page here: [http://amplience.com/solutions/user-generated-content/]