Argos has stepped up its digital transformation by confirming plans for 10 concession outlets within Sainsbury’s stores.
The retailer, which makes products from electronics to garden furniture, and the supermarket chain see the partnership as an opportunity to boost customer numbers, convenience and choice for shoppers, despite both offering general merchandise (GM) including TVs.
The 10 Argos stores, to be open by the summer, would be spread across the UK.
The partnership offers Argos a low-cost expansion as it moves away from catalogues towards e-commerce while Sainsbury’s will hope for new customer growth despite the new in-store competition for its own GM offering.