TheMarketingblog

Bizzabo tell us how printed t-shirts helped them get noticed – and how they generated leads

The @Printsome team write .. Here are some T- shirt ideas that work.

Obviously, T-shirts are fun. No doubt you have a collection- from past events, fun runs, organizations you joined, and those free ones someone was handing out at the mall that one time. But with the right design, message, and strategy, you can really put a cool company t-shirt to work for you.

Several weeks ago I attended an event industry conference with a few of my colleagues from Bizzabo. As a young company helping event organisers create an event app and a networking platform for their conference, it was important to us to have our voice heard and to stand out among this huge crowd of event planners.

The conference was one of the biggest for the event industry, but it was also just that – a conference. Piling on to the expo center shuttle from our hotel we were immediately surrounded by your typical conference-wear; suits, pant suits, dress suits, dress pants, in every shade of grey imaginable.

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