How millions may have been duped into signing up for a costly prime service they don’t want
- ‘Amazon Prime’ service starts by customer agreeing to a 24-hour delivery
- But this automatically triggers an annual £79 fee and subscription
- Social networking sites and forums are awash with complaints about it
- The number of British members of Amazon Prime runs into the millions
- It is unclear how many people using the service are aware of the fee
- Customers falling foul of 30-day free trial by not cancelling the service
- Advertising Standards Authority has ruled a mailshot misled consumers
Amazon Prime ‘free trial’ offer banned for misleading over fees http://t.co/KhBhqm01A5
— The Guardian (@guardian) March 4, 2015