Launch comes off the back of successes with Zurich Municipal, REED and The Children’s Society
The Content Marketing Association (CMA),the industry body for the content marketing industry, has today officially launched CMA Advance, a free intermediary service which utilises the wealth of expertise across member agencies.
During a soft launch period, the CMA has successfully helped brands fight their way through the fiercely competitive content marketing world by matching their requirements to suitable member agencies with expertise in content marketing. The CMA has helped brands including Zurich Municipal, REED and The Children’s Society match their content marketing needs to agencies who can devise successful strategy and create effective content.
The CMA launches brand intermediary service: CMA Advance. #brands #contentmarketing http://t.co/GdVb6SCrl7 pic.twitter.com/Jgs9pNTqjp
— The CMA (@the_cma) March 2, 2015
Clare Hill, Managing Director, CMA, said: “The CMA represents some of the most trusted content marketing agencies in the world and we are happy to offer this free service to any brand looking for a best in class content marketing partner. We’re proud to launch CMA Advance, offering it as a further benefit to our members, and we look forward to matchmaking more brands and agencies over the coming months.”
The service sees The CMA manage the full selection process, including the hosting of chemistry meetings and the organisation of the final pitch stage.
The CMA welcomed its first brand member, The Prince’s Trust, in September 2014.
Gordon Wilmott, Head of Marketing, Zurich Municipal said: "We wanted to find an expert agency to devise a tailored content strategy for Zurich Municipal in 2015 and the CMA were a perfect fit. Working through their advanced intermediary service was seamless - from sending out the brief, to arranging chemistry meetings and organising the final pitch.
The quality of the pitches were not only of an extremely high standard but also helpfully diverse. We are extremely pleased to now be working with our chosen CMA agency and look forward to implementing our content strategy across the business in due course. I would highly recommend the CMA to any business looking for a content partner".
Catherine Maskell, Head of Marketing, REED, said: “We came to The CMA as we wanted to create effective content marketing through thought leadership, communicating our specialist sectors such as Scientific, Procurement and HR. Through the CMA Advance service we are now working with several of their member agencies and will be looking to build upon this successful process imminently.
Working with the CMA has provided us with the expertise to develop our content and engagement strategy, by working with a previously untapped level of expertise; we no longer have to search for the experts, the CMA do it for us.
They are, without doubt, a one stop shop for all things content and working with them is both educational and a pleasure. If you are considering content marketing, or think you could be using it more effectively, I highly recommend you give them a call. You and your team certainly won’t regret it!”
Gill Kirk-Burgess, Marketing Director, The Children’s Society said: “The CMA were invaluable partners when we needed to navigate the content marketing landscape and find a supplier to help us deliver our supporter magazine. Their advice in developing the initial brief, finding appropriate suppliers and helping us to conduct an initial triage was of great use to us”.