Talk to Mums is a new agency connecting brands with mums online and offline.
Talk to Mums offers a format for brands to create more impactful conversations with Mums by brand ambassador programs, product sampling programs, events and ultimately direct and honest brand exposure with a powerful buying audience.
Talk to Mums Founder Sally Durcan says, “Mums are a hugely important target market for brands as they are multi-dimensional consumers. Mums buy for themselves, the kids, the family as well as influencing friends and other families. Their spending power is enormous and with the rise in population mums and families are a vital and growing market.”
There are a number of specialist companies targeting mums with platforms such as new mum forum based sites, free online voucher sites or job sites. Talk to Mums is the first agency to offer a range of products that help brands to reach and directly talk to mums in both online and offline formats that allows brands to target all types of mums, such as new mums, mums with toddlers, green mums, mums with school aged children, mums by region, etc. Talk to Mums will start with a focus in the London region with a goal to offering regional breakdown events and promotions shortly afterwards.
Digital Mums, Join us for the @sallytalktomums April Blog Brunch event. #mums #bloggers #marketing pic.twitter.com/lbZtQ1jVKM
— sallytalktomums (@sallytalktomums) February 27, 2015