Sally Durcan of Hotcow writes … The Godfather of guerrilla marketing, Conrad Levinson, once said that; “Guerrilla marketers do not rely on the brute force of an outsized marketing budget. Instead, they rely on the brute force of a vivid imagination.” And this is as true today as it’s ever been.
Guerrilla marketing thrives on original thinking and creativity, where imagination and ingenuity win over big budgets. Think the Ice Bucket Challenge – the most successful viral charity campaign ever, or Felix Baumgartner’s epic journey to the edge of space with Red Bull.
Here are ten more great examples of guerrilla marketing to get your creative juices flowing:
We’ve assembled the top 10 #guerrillamarketing campaigns of all time. http://t.co/HCpE532rUy #pr #brandawareness
— Hotcow (@Hotcow) March 26, 2015