Socialyse Powered By Cake is based in Soho, London
Havas Media Group UK (HMG UK) has announced new integrated social unit offering, which will see its brand experience agency @CakeGroup partner with its social media company, @Socialyse . The unit is launching after several client wins including boy band One Direction, Honda, Weetabix, AXA, Nest and recently won HMG UK client O2.
At the heart of the team will sit the newly created social newsroom, a 24-hour reactive and proactive service that offers real-time stories and content for brands.
Socialyse Powered By Cake will offer clients a complete social service, combining the social teams from the two companies along with extra content creation and distribution expertise. A 24-hour ‘social newsroom’ will sit at the heart of the service, offering real-time stories and content for brands.
The newsroom will enable the service’s clients to react instantly to a social trend, issue or piece of news via a live experience, social content or a tailored story. The team will also work on planned content and use data and analysis to amplify this.