TheMarketingblog

What is Visualisation?

What is visualisation? There have been many attempts to define the word visualisation but very few have defined the specific field that is discussed in this article. The best way to come up with a definitive conclusion of visualisation is by crossing out what it is not or pinpointing what really makes up integrated 3D advanced visualisation.

  • To begin with, the purpose of visualisation is the communication of data. This especially happens when the communicated data is coming from a source that is hard to get or not readily visible to the naked eye (like the inside of the earth’s core). Visualisation successfully transforms the invisible to the visible.
  • Secondly an Image should be produced. Though this may seem given, it is not always easy or clear. The visual must attain its primary objective of passing information allowing the other modalities to provide additional information.
  • Thirdly and finally, the end result should be readable and recognisable. This therefore allows and makes it possible for the people using this method to learn something about the data.

Applications of 3D integrated visualisation

Various clients have different visualisation needs and requirements. This may range from single channel, multi-channel to an ultra high or low resolutions system. A company that provides these technological solutions should be able to handle each client with their unique needs. Below are some of the benefits that an organisation will enjoy with the use of 3D integrated visualisation

  1. Better communication.

Visualisation makes it possible for an organisation to communicate smoothly with various people in other departments or in other parts of the world. This is done by the installations of screen in the conference rooms where clients to communicate face to face. It also makes it possible to make changes to files, add different colour combination, backgrounds. In short anything that one can visualise is achievable.

  1. Time saving

The use of visualisation also makes it possible for an organisation to pass information easily and quickly. The services are tailored to the needs of different organisations in that if a company is making a proto-type of ant product, consumers and the board members will be able to see a realistic depiction of what to expect and thus determine if it will be a winner in the market thus saving a lot of time.

In a video conference meeting, a person is able to communicate with a group of people from various parts of the world to make up a panel. On this platform they are able to share ideas and share their data on their various laptops and together come up with a presentation or an agreement where they all contribute and make changes. This mainly made possible by the fact that they can all see and access the document in question at the same time. From a marketing stand point, visualisation has greatly improved the performance of different organisation, it has also made possible for investors to have a better look on a product or an idea before they make and investment.

Services offered by a Visualisation Company

A specialised visualisation company such as Viju offers video conferencing, telepresence, audio visual integration and collaboration & visualisation solutions. The other facets they cover are:

  • Consulting
  • Feasibility
  • System design- this includes coming up with a visual display options to meet the demands of different clients. From geometry, image blending and warping, immersion and more.
  • Critical success factors
  • Vendor selection criteria
  • Project management
  • Design
  • Installation
  • Factory testing
  • Training of the technical support

What is visualisation can therefore be defined as the technological enhancement of communication in a workplace or organisation.