Amanda Lamb stars in the new fragrance campaign for Air Wick – She is captured in the plush shoot by Vogue photographer Willy Camden
Amanda Lamb partners with Air Wick for new Life Scents launch. Stunning fragrance inspired shots celebrate the first constantly changing fragrance
Following consumer research which reveals 63% of people want a home fragrance that offers more than one scent,1 the new Air Wick Life Scents range delivers a constantly-changing, multi-layered scent sensation, creating an authentic true to life scent experience and helping to turn a house into a home.
For Amanda the partnership was a fantastic match, she says: “I have always been fascinated in homes and interiors, both my own and other peoples! Scent is such an important part of making your home your own and is the first thing that people notice when they walk through the door. With the Air Wick Life Scents range, you can experience three different scents; resulting in a more true-to-life fragrance which helps transform your living space.”
The campaign, led by Virgo Consumer Health and Wellbeing, is celebrating the Air Wick Life Scents launch with a set of exclusive scent-inspired images of Amanda. The striking shots by high profile photographer Willy Camden, who has worked alongside Mario Testino, and Ellen Von-Unwerth and regularly has his work featured in luxury titles such as Vogue and GQ, feature Amanda in an array of elaborate, immersive at-home settings.
Previously a model, Amanda went back to her roots for the shoot which saw her reclining in the lounge of an opulent townhouse surrounded by an abundance of white flowers, vanilla pods and mouth-watering melons – the scents found in the Summer Delights fragrance; taking tea in a tropical kitchen – inspired by the Lush Hideaway fragrance.
Accompanying the shots, Amanda stars in a behind-the-scenes video of the photo-shoot providing a sneak-peak at how the day came together along with her top tips on home transformation
Amanda continues, “My favourite fragrance in the Air Wick Life Scents range is Summer Delights – it’s my household hero. You get three constantly changing scents, so when I walk in the door, it never smells the same.”
The breakthrough technology developed by Air Wick and its fragrance house to create the Life Scents range means that it is the only air freshener that combines a selection of changing aromas within one fragrance. The innovative fragrance retains its strength and freshness over time, as accords are able to remain separate so that different scents can be release and experienced in no particular order.
Jerome Lemaire, UK Marketing Director for Air Wick, says: “Air Wick Life Scents is the first major advance in fragrance technology for more than a decade. It is a completely new and easy way for people to enjoy scent in any room. Our campaign aims to educate people on how simple changes, such as home fragrance, can transform homes.
As a interiors guru and TV makeover presenter, we knew that Amanda would help us educate the nation on quick, affordable and easy ways to breathe a fresh lease of life into homes.”
Reference:
- One Poll study of 2,000 UK citizens. March 2015
* Nielsen Home Scan panel, MAT 14.03.2015