Lots of people have been bemoaning the lack of sparky election ads, harking back to the moth-encrusted days of Saatchi’s ‘Labour Isn’t Working’ for Margaret Thatcher and the Tories.
Up and coming London agency Lucky Generals produced a couple of lively party politicals for the Labour party recently but hasn’t, until now, been involved in this campaign for anyone.
But here’s it’s election debut – for Irish bookie Paddy Power, the disruption specialists. Paddy is offering odds on various coalition permutations and @LuckyGenerals has started its campaign with a pretty unlikely one, Messrs Cameron, Farage and Clegg.