Free The Joy at 11am with new Cadbury Dairy Milk Oat Crunch
Cadbury has launched a £4.5m advertising push to promote its new Dairy Milk Oat Crunch product, the brand’s first foray into the mid-morning snack market. TheMarketingblog wants to know if you think it’s not up to their normal standards. What do you think?
Give elevenses a light makeover with the new Cadbury Dairy Milk Oat Crunch
Created by Fallon London, the new ad broke yesterday evening (16 April) with a 30-second spot during the break of ITV’s The Chase, and will be supported by outdoor, digital, experiential and PR, executed creative and marketing agencies Golin, Fallon, PHD and Elvis.
The advert has been developed to encourage consumers to enjoy a mid-morning snack at 11am, and features two cafeteria ladies start as they start playing a pair of spoons to the sound of 2 Unlimited Get Ready for this.
Matthew Williams, marketing activation director at parent company Mondelēz International, said: “A perfect addition to the Cadbury Dairy Milk portfolio, the Cadbury Dairy Milk Oat Crunch is a brand new product which lets someone have a taste of their favourite chocolate during the mid-morning break.
The new advert is all about showing the joyful side of the mid-morning break before settling back into the daily routine.”