TheMarketingblog

Curvy Kate mocks Victoria’s Secret ad campaign with plus-size spoof

Victoria’s Secret changed its ‘Perfect Body’ ad after huge consumer backlash. But that hasn’t stopped UK brand Curvy Kate mocking the brand – known for its slim models – in its own campaign.

 

A new campaign from Curvy Kate – a lingerie brand for women with bigger boobs – recreates that notorious image using models of all shapes and sizes