Firestone hopes music tour will hit right note with motorists
Firestone hopes that music will be the food of love for motorists across the UK, after revealing plans to re-launch the historic brand at Reading Festival as part of a summer tour.
As announced at the Geneva Motor Show, Firestone will reach out to its young-at-heart target audience through the Firestone Music Tour, an original sponsorship programme with a laid-back feel for major music festivals across Europe in Spain, Germany, France, Poland, Italy and the UK.
For more information about Firestone’s portfolio of products and its summer music tour visit www.firestone.eu and its Facebook page www.facebook.com/FirestoneEurope
The Reading Festival, from August 28 to 30, will be the venue for a high-profile presence, led by a team of Firestone roadies incorporating a huge Firestone stand, signage, special attractions, parking and campsite activities.
In addition, a new Firestone website will be launched shortly, supplemented by a concerted social networking campaign on a variety of online channels.
Firestone came to the UK from the USA in the 1930’s and ever since, it has maintained a place in the old continent’s tyre market thanks to its strong American heritage and reputation for reliable, competitive quality tyres.
Now Firestone is bouncing back, in a bigger way, according to Bridgestone’s consumer sales and marketing director Farrell Dolan.
He said: “We have some hugely exciting plans for Firestone in the UK, which we hope will bring the brand back into motorists’ consciences.
“Firestone is widely recognised around the world as being a name with heritage, history and style. It is essential that we use these virtues and reinvigorate every aspect of the brand to make it the tyre choice of more and more motorists.”
Bridgestone, which purchased Firestone worldwide in 1988, has recently invested in the UK to provide the Firestone brand with a highly competitive product and marketing package.
Led by the launch of its Destination HP tyre for SUVs in 2014, Firestone is reaffirming its core philosophy – to allow the young-at-heart the ‘freedom to drive’ and discover.
Farrell added: “The Firestone Music Tour aims to capture the minds of those who are young at heart and who, when it comes to driving, are looking to make smart choices backed by the assurance of a solid brand with a long tradition of innovation and quality.
“The Firestone Music Tour therefore aims to boost the visibility of the brand amongst a target group who identify with the brand’s values and heritage, while at the same time, linking the brand to a music experience.”
In line with this, Firestone has recently completed this line-up with two new additions.
The new Firestone Multiseason tyre is the latest to join the Firestone line-up and opening up a new segment for Firestone. Made for drivers who enjoy the pleasure of the road but live in mild weather areas which may face unpredictable weather conditions, the Firestone Multiseason focuses on being safe when you need it the most.
Firestone Multihawk
In addition, the Firestone Multihawk 2 builds on the success of its predecessor** – the Firestone Multihawk – by focusing even more on the driving pleasure and giving each driver real value for money.
The Multihawk 2 is a smooth and comfortable tyre with improved wet performance thus providing reliability for a greater “freedom to drive”.
Keeping this heritage alive, Firestone also makes sure to offer a full range of tyres for all types of motorists and conditions. From general use (Multihawk 2) and touring (TZ300α), to high performance (SZ90μ) and Run-Flat Technology tyres, Firestone now offers motorists a very competitive range designed for reliability, safety and value for money – in summer and in winter.
For more information about Firestone’s portfolio of products and its summer music tour visit www.firestone.eu and its Facebook page www.facebook.com/FirestoneEurope
