The fitness company behind the ‘body shaming’ social media storm sweeping across the country has hit back at claims their adverts are a huge “PR fail”.
Protein World, the business responsible for the ‘Are you beach body ready?’ campaign has been sticking up for itself ever since protesters deemed the ads ‘sexist’ and ‘offensive’.
Responding to comments on Twitter that the company is “insanely bad at PR”, Protein World claim to have gained 5,000 customers in four days.
They also boasted their sales have tripled and the PR department has received a bonus.
.@KTHopkins thinks if you don’t like the @ProteinWorld ad you must be an ‘angry chubster’ http://t.co/0VvmSITb8C pic.twitter.com/z1oYmvEbiO
— HuffPost UK (@HuffPostUK) April 27, 2015
Luisa Zissman becomes Protein World ambassador and dubs critics 'bra burning feminists': http://t.co/LZ5CIRGNgY pic.twitter.com/pr2BIoYk7T
— heat & heatworld.com (@heatworld) April 28, 2015