Tremor Video announces Sue Hunt as new EMEA MD to drive programmatic offering
Video ad technology company Tremor Video today announced Sue Hunt as the new EMEA Managing Director to drive the company’s increased focus on programmatic.
Hunt, taking over from the departing Alex Macnamara, will manage the company’s UK media and publisher networks, expand programmatic relationships in Europe, and oversee the development of new strategic initiatives.
Greg Smith, Head of International and Programmatic, says: “Sue is a leader in the space. Her rich and broad range of ad tech experience, from sales to operations, across some of the industry’s biggest players made her the obvious choice to accelerate Tremor’s business, particularly around programmatic.”
Hunt was previously Senior Director, Programmatic, EMEA – responsible for developing partnerships between .@TremorVideo, publishers and agency trading desks in the region.
Hunt has spent her career in digital media, beginning at Yahoo! and AOL, leading operations, planning and pricing, then moving to run DoubleClick’s Rich Media business. She moved into the programmatic space in 2010, spending three years as the EMEA Director for Yahoo!’s Right Media ad exchange, establishing the UK business for SSP Improve Digital as the UK MD.
In an accompanying move, Sales Director Luke Phebey will be taking on an expanded role helping the UK sales teams develop strategic media solutions for clients.