New study finds quality of brands’ content sorely lacking
Only a third of the world’s largest companies have high-quality site content based on human factors such as style and clarity and tone of voice (in addition to basics like grammar and spelling).
The study from linguistic analysis company Acrolinx is the first of its kind to try to quantify something that’s hard to pinpoint: For a business, what’s the value of writing?
At the very least, it underscores the importance of paying attention to not just what you say, but how you say it.
A mere 31 percent of brands worldwide earned a passing grade for the effectiveness of their website content—a score of 72 or higher on a scale of 0 to 100—according to Acrolinx’s analysis of marketing, corporate, technical and customer support website content.
I like that the study looked at more than the marketing and corporate communications pages that we might typically think of as “content,” because everything the light touches is content.
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— Acrolinx (@Acrolinx) April 17, 2015