In UK, online sales through price comparison websites drove about 10% of all ecommerce retail sales, according to recent statistics.
UK shoppers spent £16.5billion through ‘deal’ websites in 2014, 14% more than in 2013, according to the Internet Advertising Bureau’s Online Performance Marketing (IAB) study, evigo.com reports. Almost four in five (79%) of 2,090 UK consumers questioned by PwC market research company said they had used one of price comparison, cashback, voucher and other performance marketing websites in the previous six months.
Cashback websites were used by 67% of respondents. Voucher code websites were most likely to be used by 57% at least once a month, while mobile voucher apps were used by 56% and loyalty websites by 32%. Nearly £15.4 billion of the total GBP 16.5 billion was spent through affiliate marketing websites that introduce the purchaser to the seller, while the remaining £1.1 billion was generated through 30 million online contact forms filled in online as part of the lead generation industry.