– SS+K, M&C Saatchi’s Partner in New York Wins, ‘Best of Film’ plus 11 Pencils for HBO ‘Awkward Family Viewing’ – – Global Network Lands 8 Gold, 6 Silver and 3 Bronze Pencils –
M&C Saatchi Worldwide is celebrating a hugely successful year at the One Show 2015, with the independent global advertising network taking home ‘Best in Film’ and 17 Pencils in total, including 8 Gold, 6 Silver, and 3 Bronze*.
The most awarded campaign by M&C Saatchi this year was HBO ‘Awkward Family Viewing’ M&C Saatchi’s New York agency, SS+K, which won ‘Best in Film’ as well as 6 Gold, 4 Silver and 1 Bronze Pencils across 11 Film categories.
Meanwhile, M&C Saatchi Sydney scooped 4 Pencils for its already much-awarded ‘Clever Buoy’ initiative for Optus taking home 2 Golds and 1 Silver in the Intellectual Property and Mobile categories, and its ‘Dog Home’ work for Monika’s Doggie Rescue winning a Bronze in the Design category.
M&C Saatchi Abel, Cape Town, also took home a Silver and Bronze in the Interactive and Design categories respectively for its ‘Street Store’ initiative for The Haven Night Shelter, for which the agency won a Gold and Bronze Lion at the Cannes Lions in 2014. The work is also in the running for Cannes this year in the Creative Effectiveness category.
The independent network had 33 finalists in total at the One Show this year.
The news of M&C Saatchi’s success at the One Show 2015 follows a string of award wins from across the network. Other award highlights for M&C Saatchi Worldwide over the last 12 months include:
- M&C Saatchi Sydney:
o WARC Prize for Innovation, Grand Prix and Gold – Clever Buoy
o Campaign Asia Pacific:
§ Australian Creative Agency of the Year
§ Australia/New Zealand Agency Head of the Year (James Leggett)
§ Australia/New Zealand New Business Development Team of the Year
§ Australia/New Zealand Planner of the Year
o B&T agency of the Year:
§ Grand Prix Award for Agency of the Year
§ National Agency of the Year
§ Employer of the Year
§ Campaign of the Year
o London International Awards, Most Innovative Use of Digital – Clever Buoy
- M&C Saatchi London:
o Campaign Big Awards – 1 Silver for Virgin Holidays and 1 Silver for TfL
o IPA Effectiveness Awards – 1 Gold
- LIDA London:
o DMA – 4 Bronze
- M&C Saatchi Mobile:
o The Drum Agency of the Year
o iMedia Awards – Best Agency for Mobile
- M&C Saatchi Malaysia:
o A+M 2014 MARKies, Gold in Viral Marketing – Golf GTI
o Campaign Asia Pacific, Digital Agency of the Year – Silver
- M&C Saatchi Abel, Cape Town:
o Assegai Awards – 3 Golds and 1 Bronze for Street Store
- M&C Saatchi Stockholm:
o Cannes Lions – 2 Bronze for Stockholm Pride Go West
On top of a successful year of award wins, M&C Saatchi has also continued to expand its network, with a recent acquisitions in Brazil (Santa Clara – February 2015).
http://www.campaignbrief.com/2015/05/australia-scores-5-gold-pencil.html