As crowdsourcing evolves, brands are getting more creative about using it as a tool for marketing. For a small fee, businesses can rely on the power of large groups of consumers to make their campaigns successful.
By working directly with customers, brands build real audiences for their products, with those audiences likely passing the word to their own friends and family members.
Here are a few ways you can utilize the power of crowdsourcing in your own marketing campaigns. Graphic by Shutterstock