PPC covers a large variety of online advert types, formats and platforms, each with their own purpose and usefulness.
Advertisers should always be trying new ad platforms, carrying out tests and measuring results; however, sometimes it is difficult to avoid that one question that your boss might ask you – ‘Which ad is working the best?’ – and when you have to answer it, your reply will never be foolproof.
Which type of PPC advert works best? http://t.co/ndIqOJdA3c … via @VerticalLeap pic.twitter.com/xBMFdzfkPo
— Will Corry (@slievemore) June 2, 2015