TheMarketingblog

7 real-life travellers skinny dipping – timing coincides with the shennanigans on the mountain top in Malaysia last week

7 people going skinny dipping. Perhaps not the right image to project after the events on the mountain top in Malaysia last week?

Backpacker favourite Hostelworld has remained true to the old adage, sex sells, in a new risqué advert designed to target young travellers.

The Meet the World campaign features seven real-life travellers stripping down to their birthday suits to skinny dip at the Ik Kil sinkhole in Yucatán, Mexico.

After diving in, one tells another in a broad Northern accent he’s from Warrington before asking where she hails from. She says Argentina and it becomes apparent these naked strangers have been brought together by staying at the same hostel.

Thanks to Richard Goard for this one.