Duracell, has announced it will become an official Tournament Provider for Rugby World Cup 2015, which kicks off in England on September 18 later this year.
The deal will include use of Rugby World Cup 2015 marks, use of past and present Rugby World Cup footage and tickets to matches including the Rugby World Cup 2015 Final. Duracell will also provide a range of its batteries to support the tournament’s delivery from 18 September to 31 October, 2015.
Commenting on the deal, Duracell Business Leader, UK & Ireland, Vicky Miller, said:
“We are hugely excited to be announcing this partnership with Rugby World Cup 2015. It will be the first time that Duracell has sponsored a global sports event of this stature and gives us a fantastic opportunity to reach our consumers in the UK & Ireland as well as other key markets such as Italy, South Africa, Australia and New Zealand.”
Duracell to power Rugby World Cup 2015 https://t.co/wdVdMYDiaC via @rugbyworldcup
— Brett Gosper (@brettgosper) June 22, 2015
High profile partnerships
“It is also the first in a series of exciting announcements for Duracell where we will be using high profile partnerships to bring to life the brand’s key attributes of power and endurance in different and engaging ways. Our retail partners share our excitement and we have created very strong trade plans together to drive growth in the batteries category.”
Duracell are working with their agency partners Grey London, H+ K Strategies and Starcom Mediavest Group to deliver a holistic marketing plan to support Duracell with their partnership. This will include YouTube and Facebook media buying to drive reach of digital video content, as well as paid social media activation through Duracell Facebook page. Duracell’s partnership with Rugby World Cup 2015 was conceived and negotiated by SPORTS at SMG, the in-house sports specialists at Starcom MediaVest Group.
World Rugby Chief Executive Brett Gosper added:
“We are delighted to be welcoming Duracell as a new member of the growing Rugby World Cup commercial partner family.”
“The appointment of yet another brand sector leader as a tournament provider further underscores the enormous prestige of Rugby World Cup in global commercial marketplace.”
“With 88 days to go to what promises to be a very special and record-breaking Rugby World Cup, we look forward to collaborating with Duracell to project rugby to new audiences worldwide and inspire more men, women and children to get active and play the sport.”
