Mezzo Labs, www.mezzolabs.co.uk, one of the UK’s leading independent web analytics agencies, has just hired one of Denmark’s top web analysts to join their rapidly growing team in Farringdon.
Waqas Rafiq joins from TDC, the company behind some of Denmark’s biggest telcos. Prior to that he worked at various digital agencies, learning his trade in digital marketing. Waqas brings particular expertise in the Adobe Analytics platform, as well as experience in other products within the Adobe Marketing Cloud stack.
His arrival further strengthens Mezzo Labs’ capability in measuring the performance of some of the UK’s biggest financial services websites.
Adrian Kingwell, founder and managing director of Mezzo Labs said: “Digital marketers need a greater understanding of their website visitors and connect with them in an increasingly personalised manner. Waqas’ experience will be invaluable in helping our customers achieve this. His knowledge will add to the incredible talent we are attracting across the analytics industry.
Mezzo Labs helps FTSE-100 companies produce a single customer view, the holy grail of digital marketing. Users are able to respond to every potential customer, in real-time, with a best possible offer and so dramatically improve sales.