TheMarketingblog

Research : Online display ads programmatic’s share has risen from 28% to 45% in a year and is now worth almost £1bn

The IAB UK’s second annual study on how online display ads are bought, reveals that programmatic’s share has risen from 28% to 45% in a year and is now worth almost £1bn.

“…the general perception among media owners is that online retailers, telecoms and finance brands are allocating the highest proportion of display spend to programmatic.”

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