Devesh Khanal writes .. If you’re trying to build an audience, you need a laser-like focus on one thing: Increasing email conversions from your blog content.
Someone’s inbox is sacred. You can talk to them away from the noise of the internet, in a place they are comfortable. A place where they trust you. Email marketing is the single most effective way to get repeat traffic, build a loyal fanbase, and get your readers to take action.
It blows social media out of the water in engagement and is a hell of a lot cheaper than paying for attention on Google and Facebook.
So the question is – What’s the most effective way to boost your email conversions?
The answer is content upgrades.
Today I’m going to walk through a step-by-step case study of implementing 4 content upgrades over the past 2 months on JeffBullas.com.
I’ll show you:
- What a content upgrade is
- How to make an irresistible content upgrade
- How well they worked on this blog (conversion rates before and after)
- How we chose which articles to prioritize
- Why you’re in a better position than Jeff to take advantage of this technique.
Ready? Let’s get started.