Identifying and understanding consumer interactions and attitudes to FMCG products is crucial to the potential long term success of any brand.
The Grocery Eye 2015 has examined the shopping habits of 2,000 supermarket shoppers to identify attitudes and perceptions towards purchasing and consuming food and drink products.
For a detailed overview of this year’s Grocery Eye please call Catherine Elms, Research Director on +44(0)1865 336 400
- Category buy in and innovation
- Drivers of purchase
- Discovering new products
- How age determines shopping and eating habits
- Consumption behaviour – sugar, fat and salt
- How new food flavours spicing up meal times
- TV dinners remain a firm favourite
For a detailed overview of this year’s Grocery Eye please call or email Catherine Elms
, Research Director on +44(0)1865 336 400
- London
- Oxford
- High Wycombe
- Paris
+44 (0)20 7843 9777