Movers and Groovers : Kellie Collier at Racepoint Global, Jamie Bell at PSONA Group, Jacob Barlebo at Tweakker
PSONA Group, recently formed by marketing services group Communisis, has appointed former VCCPme creative partner, Jamie Bell as executive creative director.
He will work across the Group’s three agencies: PSONA, PSONA Films and PSONA Social, with a remit to raise the creative bar across the full suite of clients and attract new business.
As creative partner at VCCPme Bell’s work included CRM and social for Kia, vendor relationship management for Channel 4, brand campaigns for Southern and South Eastern Trains, direct and social for MoreTh>n, as well as digital work for Three Barrels.
Legendary Steve Harrison
Bell is an award-winning creative who started his career at WCRS followed by roles at some of the most iconic agencies of their time, including M&C Saatchi, Burkitt DDB, Grey London and HTW where he learnt to live the media agnostic dream under the expert eye of legendary Steve Harrison. In 2008 he landed the top creative job at CMW (now Stack), building his digital and social media credentials for clients including Citroen, Cadbury, Kellogg’s and McCain.
Bell has judged the Campaign Big Awards since 2011 as well as the D&ADs, Cannes Lions and the DMA Awards. He has also won a number of awards including most recently a Sports Advertising Award and Digital Sponsorship Award for Nivea For Men and a gold B2B Marketing Award for his Samsung work.
Bell will report to PSONA Group CEO Malcolm Cotton.
Device connectivity and business intelligence leader Tweakker, part of Spirent Communications’ Device Intelligence business unit, today announces the appointment of Jacob Barlebo as vice president Sales.
In this role, Barlebo will be responsible for managing Tweakker’s global sales teams, new business and partner development, and marketing.
Dennis Juul Poulsen, general manager of Tweakker, comments, “We welcome Jacob Barlebo to Tweakker’s senior management team. He brings considerable expertise and knowledge of the carrier and virtual carrier world and will be instrumental in maintaining and building Tweakker’s fast developing connectivity revenues from the global carrier world and driving our unique offerings in the emerging Internet of Things (IoT) business.”
Barlebo began his career as a business development manager with DHL Worldwide Express. After a decade of business management experience with this fast moving blue chip, he moved to online recruitment firm StepStone to manage field sales and key accounts.
Internet of Things
The year 2002 saw Barlebo begin his communications career becoming country manager, Denmark and Finland, for Genesys Conferencing. Five years on, in 2007 Barlebo began his IT career with his appointment as sales manager, Denmark and Norway, for IT security and systems management firm NetIQ. Subsequent to a highly successful period with this firm, he joined IT security and consulting firm FortConsult as international business development manager.
Racepoint Global, an integrated marketing communications agency at the intersection of influence and action, today announced it is expanding its technology practice team with the appointment of Kellie Collier as senior vice president.
With over 15 years’ technology marketing and communications experience, Kellie joins the senior leadership team in London and will be a strategic lead in managing and developing Racepoint Global’s technology practice.
“Racepoint Global is an exciting and fast-growth international agency that thinks differently and creatively about marketing communications, advocacy and engagement and I’m thrilled to be part of the team,” said Kellie Collier. “It’s a fascinating time in technology marketing as innovation creates new market leaders, transforms industries and shapes society. I’m looking forward to contributing to the work that is underway with some of the world’s most innovative brands and expanding the work we do with organizations and technology specialists looking to make a difference.”
Flagship campaigns
Prior to joining Racepoint, Kellie was Head of PR and Communications at Goode International, where she led integrated, content and media campaigns for clients including Tencent, Dell, AVEVA, DataStax and Arrow, and worked extensively with digital transformation specialists and tech hubs. Previous to Goode, Kellie was Associate Director at AxiCom, where she led flagship campaigns for Samsung and Citrix and helped develop the agency’s EMEA network.
“Racepoint is leveraging its expertise in technology marketing to help organizations position their brands at a time of intense innovation,” said Andrew Laxton, EVP & MD of Racepoint Global Europe & Asia. “We are pleased to announce Kellie’s appointment as we grow our technology practice and help brands to expand the way they engage with their markets, and promote the value of technology investments to a variety of audiences and influencers.”